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Good VS Bad Design
Applying any one of these principles will improve the design of your web pages; combining the principles will help you to achieve the best results. Even if you have never had any graphic training, you will see a difference in your pages by simply applying these four principles.

Don't forget to check your spelling!

Good Design
Clean and clear, easy to use, downloads quickly, and has an institutive navigational scheme - recipe for repeat visitors. Applying the following principles will add an element of professionalism to your pages:

  • Align the text - a simple left edge looks clean (don't center body text)

  • Add subheads so the visitor can skim the text - add bold for contrast

  • Set headlines closer to their body (<br> vs. <p>)

  • Repeat elements - create site in colors that compliment City's navigation

Bad Design
Badly designed pages are confusing and hard to navigate; the links may lead the visitor to an unexpected page or to a broken link.  

Avoid the following design errors:

  • TYPING IN ALL CAPS or Italics

  • Avoid using elements that disrupt the natural flow of the page 

  • Avoid animated gifs - ask if the animation is needed to make a point, if not, leave it out

  • Avoid meaningless cartoon clipart

  • NO construction signs of any kind! This is a sign of a new designer - instead put a date when you expect to complete it.

  • Avoid underlining words unless they are links.

Create a focal point

 

Design Principles
Good VS Bad Design
Graphic Definitions
Typography
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