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Graphic Definitions
There are two graphic formats supported across the web in different browsers and O/S. GIF and JPG or JPEG. They are the only image formats that you will use on your web pages.

Gif Format
GIF is the right format for images that are composed primarily of lines and solid  colors such as a cartoon character. A GIF is limited to a maximum of 256 colors. 

GIF – pronounced either jif or gif stands for Graphics Interchange Format. The GIF file format uses lossless compression (reduces the file without losing any data - GIF and PNG both do this - PGN's are not supported across all web medians yet) to keep file sizes as small as possible.

Avoid using the GIF format for images with complex, subtle gradations of color such as a photograph. For these images, use JPEG instead.

GIF cartoon Example:

These two images are perfect candidates to be saved as GIF files. They have a limited palette of colors, and the colors are mostly in solid blocks with clear edges.

GIF Text
 
GIF format used to optimize a photograph not only limits the colors but also increases the load time and file size. The dithering (dots) are how a GIF's attempt to reproduce the photo's original color gradations using 8, 24, and 256 colors from the 256-color palette. JPEG is the right choice for this image; it looks nicer and the file and load times are smaller.

GIF = Line Art, Solid Colors, 256 colors 
Best with = Cartoons, Text, Lines

JPG = Photographs, Complex Graphics
Best with = Photographs or gradients such as complex shadows.

 
8 colors 2.9k GIF

 
24 colors
4.2k GIF

 
256 colors
9.7k GIF

 
millions of colors 
7.4k
JPG

The GIF file format supports transparency and animation - 
        neither of which are supported by the JPG format.

Transparency
When saving an image in the GIF file format, you can choose one color to be transparent. Depending on what graphics program you use there will be a specific way to save your GIF with a transparency.

The images on the left are all the same transparent GIF, repeated six times in a table, with each table cell set to a different background color. The transparency allows the color backgrounds to show through.

Here's the GIF image without any transparency effect. See how the non-transparent white blocks the brown background from showing through?

Animation
animation You can create animated GIF's in several graphics programs such as Fireworks, GIF Animator, etc.  Animated GIF's do not need a special plug in to work in a browser.'
Be careful - Animated gifs are considered poor netiquette in most cases.

Create a focal point

 

Design Principles
Good VS Bad Design
Graphic Definitions
Typography
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